TRADITION, QUALITY, AND ADVENTURE SINCE 1936.
Who, what, when, where, and why?
In 2018, Kahala and Redefined.Media collaborated to tell the story of Kahala: a brand built on upholding legacy and embracing youth. The first project we collaborated on was a film to commemorate Kahala’s rebrand that year, then, have recently been asked to help Kahala tell another part of their story through their Collector’s Edition shirts. Our 2018 video uncovered those five W’s on its surface; now, it was our challenge to dig deeper and uncover the significance of sharing heritage through the iconic aloha shirt.