Servco

 
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INNOVATION BEYOND CARS.

Servco Pacific’s vision stands for collaboration and innovation. In preparation for the launch of the Toyota CHR, Servco and their PR agency, Oi!, first reached out to Redefined.Media to help with their #AlohaCHR campaign. Instead of using Toyota’s national campaign, the challenge was how to generate buzz within our Hawai`i community for an entirely new vehicle with a dynamic and elevated design.

From there, we worked with Servco on a variety of projects; the Drive HUI campaign--a brand-new car sharing program brought to Hawaii, the relaunch of the Corolla hatchback, their recruitment video, and many more.

 
 
 

Toyota CHR #AlohaCHR Campaign


DRIVE HUI Campaign #1 - full video

DRIVE HUI CAMPAIGN #1 - 30 second TV AD

DRIVE HUI - 60 second North Shore Day

DRIVE HUI - 60 second matt bruening

DRIVE HUI - 60 second grandparents surprise

DRIVE HUI - 60 second birthday surprise

DRIVE HUI LIFESTYLE PHOTOS


Toyota Corolla Hatchback Campaign (15 Second spots)

Toyota Corolla Hatchback Campaign (Instagram stories)

Toyota Corolla Hatchback LIFESTYLE PhOTOS


SERVCO LIFE MOMENTS VIDEO


SERVCO LEXUS x JASPER WONG

SERVCO LEXUS Urban Explorer x Jasper Wong Photos

 

OUR ROLE

DELIVERABLES

∙ Creative concepting
∙ Directing
∙ Producing
∙ Location scouting
∙ Video production
∙ Video editing
∙ Color grading

Story Features for Toyota CHR ∙
Toyota HUI Campaign ∙
Servco Life Moments Campaign ∙
Servco Lexus x Pow! Wow! ∙
Lifestyle Photos ∙