Olukai - All Around Slippers TVC

OluKai reached out to Redefined Media to create a series of short commercial segments for television broadcast. Our goal was to illustrate the versatility, comfort, and style of OluKai slippers through relatable lifestyles and storytelling. Through our collaborative visions and communication, we created a storyboard for each video to depict the appropriate demographics in illustrative transitions from indoor-to-outdoor spaces as well as active-to-relaxed activities. With the right timing, music, and narration, our collaborative work resulted in this fun series of upbeat on-brand videos.